4.Zerogrand Golf (2019)
A market research driven performance golf concept on an existing midsole, with a new algorithmically-designed spikeless TPU tread.
All research, concepting, ideation, footwear, color, material, and 3D design by myself.
Golf Shoe Trends
Competitor Benchmarking
Cole Haan Golf Assortment Planning
Consumer Profiling
Premiere Consumer
Entry-Level Consumer
Upper Ideation
Upper Refinement
Color + Materials
