The Consumer: Jacob
Identity
25 years old
Works at a software startup in Boston as a UX designer
Takes the Red Line to work every day
Shopping
Admittedly post-hipster, but still makes an effort to buy heritage
His closet revolves around a few staple vintage pieces
Contemplating a subscription clothing service like Frank & Oak
Wants:
Well made statement shoes
Complementary accessories to glue his piecey style together
For the Gorillaz to go back to their old sound
